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Ski Safari with JistSki - in the news

Times Online - Leigh Mytton hit France, Switzerland and Italy in one long weekend, with skis strapped to her feet as she crossed the borders




Three countries, four Riders, five days

14-18 January 2009

Our mission

To ski three countries in five days, inspiring snow sports enthusiasts to put the adventure back into their holidays.

Anticipated reach: Over 3.8 million readers

In January, I am undertaking a trip for which press coverage reaching nearly four million readers in the UK and North America has already been agreed - covered by world class journalist Leigh Mytton, for who amongst others writes for the BBC, Telegraph and numerous snowboard and ski magazines.

We want to inspire people to put the adventure back into their holidays and to reconsider what Europe has to offer, instead of fleeing to far-flung destinations. The timing is good too, because - with the recession - more people will be staying in Europe this season.

The trip will take place between Jan 14 and 18.

If you would like to follow the tracks of the team please contact us to discuss how we can help you build your own custom Itinerary.

Itinerary

  • January 14th Avoriaze
  • January 15th Chamonix
  • January 16th Courmayer
  • January 17th Cervina/Zermatt
  • January 18th Sass-Fee
Ed Clarke snowboarding off a cabin roof

Commissioning publications

The Telegraph
The Metro
First Tracks
Document SnowBoard

The talent

Claire Hughes

Claire Hughes

Double bronze medalist in the Brits 2008. 1st placed female skier at the Red Bull Home Run. Now doing her 7th ski season. Sponsored by Volkl.

Ed Clarke

Ed Clarke

Expert teacher and pro snowboarder. One of the few Brits qualified to teach snowboarding in France. Experienced rider. Aged 32.

Tylor Chorlton

Tyler Chorlton

Tyler exploded on the UK scene four years ago taking the men's title at the Brits. Still barely out of his teens, making waves on the world scene.

Ben Kinnear

Ben Kinnear

Rising rider. Youngest snowboarder to qualify with the BritishAssociation of Snowsports Instructors (Basi) to the highest level.

Media crew

Claire Hughes

Brad Masters: Photography

World-class snow and surf specialist. Based in the French Alps in winter and in Indonesia in the summer.

Ed Clarke

Leigh Mytton Journalist

BBC-trained and NCTJ-qualified writer, sub-editor and photographer. Winter sports and surf specialist.

More...